Creating labels for your jars and bottles may seem like a simple task, but if you don’t pay careful attention to the details, you could end up with an unprofessional-looking product. Poorly designed labels can also have unintended consequences, such as hurting your brand’s reputation or turning away potential customers. To make sure that doesn’t happen to you, it’s important to be aware of common labelling mistakes so that you can avoid them when creating your own jars and bottles. In this blog post, we’ll discuss seven of the most common labelling mistakes that business owners tend to make—so keep reading if you want tips on how to ensure success in this area!
Not choosing the right materials for your labels:
When it comes to labelling, you have a variety of options in terms of both material and method. You can either choose pre-printed labels or go with custom labels, and that choice will determine how durable your label is going to be. Make sure you select the right materials for your product—if you have a food or beverage product, for example, then you’ll want to go with something that’s made of waterproof and heat-resistant material. For cosmetic products, a more durable option like a holographic sticker or die cut sticker may be the better choice.
Not using clear and concise language:
Your labels need to communicate essential information about your product clearly and concisely. Make sure you include all the necessary information, such as ingredients lists, instructions for use, and contact details—but make it easy to read by using short sentences and avoiding unnecessary jargon. This will ensure that potential customers don’t get confused when they look at your labels and can quickly identify what your product is about.
Not considering the visibility of your labels:
Visibility is key when it comes to labelling—if your product label can’t be seen due to its size or printing, then people won’t be able to read the information on it. Make sure you choose a font and colour that will stand out against whatever background your jar or bottle has. And if you’re going with a custom adhesive label, make sure the design is eye-catching.
Not researching labelling regulations:
Depending on what industry you’re in and where your product will be sold, there may be specific labelling regulations that you need to follow. Make sure you research these before designing your labels to ensure that they comply with any applicable guidelines. If you don’t, your product may not be allowed to be sold in certain locations—which could have serious consequences for your business.
Not thinking about resealing:
If you’re selling a product that needs to be reclosed after use, then you need to consider how easy it will be for customers to do this. You may want to include an easy-to-peel label or a clear sticker that can be removed and reattached, so that customers won’t have to worry about the product spilling out after they open it.
Not paying attention to placement:
Placement is another crucial factor when it comes to labelling your jars and bottles. Make sure the label is positioned in an easily visible location, and that it’s not obscured by other design elements on your product. You may also want to consider whether you want the label to be placed horizontally or vertically, depending on what looks best for your product.
Not proofreading:
It’s easy to overlook errors when designing your labels, but it’s important to proofread them to make sure that everything is spelled correctly and that there are no typos. Errors like this can give potential customers the wrong impression of your product—so make sure you double-check before printing your labels.
Summing Up
Creating labels for your jars and bottles doesn’t have to be a difficult task—as long as you avoid these seven common labelling mistakes. Choose the right materials, use clear and concise language, make sure your labels are visible, research applicable regulations, consider resealing options, pay attention to placement, and proofread everything before you print it out. Doing this will help ensure that your labels look professional and communicate the right message about your product—and that could be a key factor in helping you stand out from the competition.